VH-Rating System: Proven Hypoallergenicity

SKIN SAFETY PROVEN + PUBLISHED. This evidence is no puff piece; it’s one solid piece of proof. Still “SkinICAL”? Hard not to be. Skin care claims have gotten so fervid—look 10 years younger in days!; change your DNA!; really natural!; really, really safer!—it’s hard to distinguish fluff from the stuff you can trust.


At VMV, we’ve never been about fluff. Warmth, sure, but fluff? Not hardly. Cold, hard science backs our claims. We have 75+ clinical studies published and presented—that’s over 75 studies that leading minds in the clinical and academic skin sciences have judged worthy of medical circulation—in top dermatology journals, books and conventions around the world. Our studies are so good, some of the largest multinational pharmaceutical and cosmetic companies hire us to innovate new formulations, and to do research and clinical studies for them.


Our latest paper, “The validated hypoallergenic cosmetics rating system: its 30-year evolution and effect on the prevalence of cosmetic reactions” is on our VH-Rating System—the thirty year evolution of this groundbreaking rating system that our founding dermatologist-dermatopathologist created. And it is our crowning glory. Published in the March/April 2011 issue of Dermatitis, it concludes: “The VH Rating System is shown to objectively validated the hypoallergenic cosmetics claim.”


The objective of this study was to show how the system rates cosmetic hypoallergenicity and to compare the prevalence of cosmetic contact dermatitis among users of regular cosmetics versus cosmetics with high VH numbers. The conclusion was that the VH rating system—properly updated and implemented and with postmarketing surveillance of products that follow the system—has been shown to be a valid method for sustaining hypoallergenic claims made on cosmetic labels.


This has never been more important. According to Dr. Verallo-Rowell, “more than one in five Americans (22% of the population), react to ingredients commonly found in cosmetics and skin care products. This is a huge increase, compared to 5.4% of the population that had reactions less than 30 years ago.”


With the term “hypoallergenic” used indiscriminately and frequently confused with “dermatologist tested”, “skin safe” and “natural”, this is a landmark study proving the VH-Rating System’s legitimacy at regulating the hypoallergenic claim.

Furthermore, the data confirmed that VMV products had less than 0.1%—that’s not less than 1 percent, it’s less than zero point 1 percent—of reactions reported in 30 years.


This corroborates what we’ve always known about the VH-Rating System—VMV invented it, after all: VH-Numbers can significantly reduce the risk of cosmetic contact dermatitis and other reactions in consumers.


Similar to SPF ratings (VH = validated hypoallergenic), our “VH-Number” rating system “grades” a product’s safety based on how many allergens it does not contain, as referenced by the list of allergens compiled by the North American Contact Dermatitis Group and the European Surveillance System on Contact Allergies. There are now 76 top allergens that are ingredients frequently found in cosmetics, or common cross-reactants/contaminants of cosmetics. VMV’s products are free of most or all 76 allergens, as reflected by the VH rating on our products.


Uniquely, VMV continuously reviews studies and reformulates products if even just one ingredient becomes identified as an allergen. Says Director of VMV USA (and daughter of the brand’s founder; VMV is still a family company with the original founding dermatologist-dermatopathologist, two daughters and a son-in-law working for the firm), CC Verallo Rowell, “we are proud that our years of research on this topic have been proven to validate cosmetics hypoallergenic claims and that we can offer help to people with skin allergies.”


To ensure that, VMV can provide the safest care “from head to toe and diapers to dermabrasion”, we offer an extensive line of skin and beauty products to meet the needs of any individual, making it great for people with extremely sensitive skin who have trouble finding skin care, makeup, hair care, anti-aging regimens, baby products or even toothpaste and deodorant that won’t irritate skin. And skin safety isn’t just for those with known allergies—using safer skin care has been proven to:

1) Prevent more skin damage and inflammation (the root of myriad skin problems)—from acne to aging, dark spots and even specific skin diseases; and


2) Improves the results of active treatments by reducing the risk of exposure to triggers of the problem, and by reducing irritations—making active treatments safer and more comfortable to use for longer periods, which greatly increases their efficacy.

Dermatitis is the journal of the American Dermatitis Society contactderm.org, and is one of the most respected peer-reviewed medical journals. VMV is included in the American Contact Dermatitis Society’s CAMP (Contact Allergen Management Program) as a safer alternative.


It’s evidence this solid that turns even hardened “skinics” into avid skinthusiasts.

Welcome to the bright side!


Verallo-Rowell VM. The validated hypoallergenic cosmetics rating system: its 30-year evolution and effect on the prevalence of cosmetic reactions. Dermatitis 2011 Apr; 22(2):80-97.


Click here for more on the VH-Rating System

  1. Click here for more on the VH-Rating System’s validity as a method for substantiating the hypoallergenic claim
  2. Click here for more on Hypoallergenicity
  3. Click here for more on how hypoallergenicity can help even if you don’t have sensitive skin, have acne or pigmentations, or just want a good anti-aging cream
  4. Click here for more on Allergens
  5. Click here for more on Patch Tests
  6. Click here for more on VMV HYPOALLERGENICS®

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